When a business is profitable, it’s said to be“in the black.” That saying is doubly true when considering the cattle business. The Black Angus breed has become widely recognized for its well-rounded genetic advantages, end consumer preference and consistent economic returns.
Where does the true Black Angus advantage lie? It’s in the genes, of course. Premium genetics and proven pasture-to-plateperformance have helped entrench the breed in the hearts and minds of cattlemen and consumers alike. Simply put, no other breed provides the high demand and low maintenance advantages of Black Angus. Specific genetic advantages include the following traits: improved calving ease, growth, unsurpassed carcass quality, ample milk, fertility and good temperament. Furthermore, the breed is backed by the most extensive and reliable beef cattle database in the world, comprehensive management programs and the innovative services of the American Angus Association.
So, why is the Black Angus breed a sure thing? Predictability. That’s the practical advantage. For years, Black Angus breeders have held themselves to a higher standard in terms of setting performance goals and keeping precise records in a concerted effort to differentiate superior animals. At precisely defined times, cattle are weighed and measured and those performance records (breeding, calving, weaning and yearling performance, carcass data and ultrasound measurements) are stored in the Angus Association database. Over time, this registry and database has enabled accurate genetic evaluations to inform reliable decision-making and herd management nationwide.
Since first appearing in the United States in 1873, the Black Angus breed has been valued by cattlemen for its ability to introduce functionality and value into their herds, while cutting operating costs and boosting profits. However, it wasn’t until 1978 that breed began to gain preference among consumers. Today Certified Angus Beef LLC (CAB) enjoys brand loyalty both at the market and in restaurants. As the world’s leading brand of premium beef, known for its exacting quality standards and built-in integrity, the Certified Angus Beef© brand is sold in all 50 states and internationally in 30 markets. Over 500 million pounds of Certified Angus been has been sold annually since 2000. Translating into over $50 million a year in premiums for producers, the Angus breed has put the cattle business back in the black.
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